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Game of Thrones Season 4
Public Relations, Experiential
Film/TV
Celebrity Engagement
Marketing
Park City, Utah
10 Squared partnered with HBO and other agency partners to support the promotion of Game of Thrones Season 4, extending one of television’s biggest cultural properties beyond the screen through media relations, talent engagement and experiential activations.
Summary
As Game of Thrones continued its rise as a global cultural phenomenon, HBO sought to build anticipation for Season 4 through experiences and conversations that reached audiences beyond traditional entertainment marketing.
10 Squared supported the campaign across public relations, talent relations, social amplification and live activations, helping connect the series with influential media, cultural tastemakers and new audiences. The work included national media outreach and high-profile activations surrounding Sundance Film Festival and NBA All-Star Weekend, bringing Game of Thrones into two distinctly different cultural environments.
Challenge
Game of Thrones had already established itself as a major entertainment property, but HBO saw an opportunity to broaden the audience for Season 4 and build stronger awareness and engagement among African American consumers.
The challenge was to introduce the franchise to this audience in a way that felt culturally relevant and authentic—not simply through traditional entertainment marketing. This required identifying the right cultural moments, media platforms, talent and influential voices that could create a meaningful connection to the series while maintaining the prestige and integrity of the HBO brand.
For 10 Squared, the opportunity was to help Game of Thrones enter new cultural spaces and conversations, connecting the franchise with audiences who may not have previously seen the series as being for them.
Solutions
10 Squared developed a multi-channel approach connecting media, talent, culture and experience.
National Media Relations
Led strategic media outreach supporting Season 4, securing press opportunities and facilitating interviews designed to build anticipation and extend the campaign conversation.
Cultural Activations
Supported high-profile HBO activations surrounding Sundance Film Festival and NBA All-Star Weekend, positioning Game of Thrones within influential entertainment, sports and cultural environments.
Talent + VIP Relations
Coordinated talent appearances, influencer participation and VIP guest experiences, helping bring culturally relevant voices into the campaign and generate organic advocacy.
Social Amplification
Developed social and influencer strategies that extended the impact of live activations beyond the room, creating additional conversation and visibility across digital platforms.
Together, these efforts helped transform traditional season promotion into a broader cultural campaign—meeting audiences through the media, people and moments shaping the conversation.
