Pharrell Williams partnered with Diageo to launch Qream with a Q, a cream liqueur geared towards women. Our agency was brought on board to manage event publicity for the key influencer event. Held at a private residence in Atlanta’s prestigious Buckhead neighborhood, our team created and implemented a strategic event publicity plan that positioned the brand as drink of choice for Atlanta’s tastemakers and celebrities. Our tasks included pitching creative story angles to key media publications and bloggers and inviting key celebrities and tastemakers in the Atlanta market.
The Qream launch was a huge success, with over 400+ key influencers, celebrities and media outlets in attendance. Notables in attendance included Jermaine Dupri, Kandi Burress, Bryan Michael-Cox, Chilli of TLC, Stylist Mychael Knight, Devyne Stephens, Celebrity Stylist Middleman and more. The event received over 5,000,000 media impressions and was featured on top blogs, websites and radio shows.