10 Squared managed the local public relations for artist and MLB player Micah Johnson first art exhibit entitled “What Lines”. Media relations included pre-press, event coverage and post-press.
Atlanta Braves and Artist Micah Johnson hosted an exclusive viewing of his original artwork titled “What Lines?”. The exhibit was centered on igniting a fire in people to break down stereotypes and barriers to not be confined to your upbringing, occupation, social class, race or sex. It also highlighted the lines of restrictions and dare people to ask, “What Lines?”
10 Squared developed an integrated media campaign for “What Lines”.
To jump start the awareness campaign for the art exhibit “What Lines”. 10 Squared created a integrated media pitching campaign that sought to:
Produce offline and online media partnerships and placements. Engaging social influencers by leveraging their network to garner social media impressions and press. As well as partnering with media entities for the campaign.
ARTIST AND BALL PLAYER